Erewhon x LACMA
The story begins with Alexander Calder's Three Quintains (Hello Girls), 1964, the kinetic fountain sculpture originally commisioned for LACMA's 1965 opening and now restored outside the David Geffen Galleries.
It becomes the creative starting point for the collection: color, movement, material, balance, imperfection and form all originate here, then trickle down through every creative decision, from the palette and dye treatments to graphics, typography and product.
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