SPECIAL PRICE: Ed Ruscha OOF Champion Hoodie for LACMA

Ed Ruscha has consistently held up a mirror to American society by transforming some of its defining attributes—from consumer culture and popular entertainment to the ever-changing urban landscape—into the very subject of his art. In 1956, Ruscha left Oklahoma City to study commercial art in Los Angeles, where he drew inspiration from the city’s architectural landscape—parking lots, urban streets, and apartment buildings—and colloquial language.

As his first comprehensive, cross-media retrospective in over 20 years, ED RUSCHA / NOW THEN traces Ruscha’s methods and familiar subjects throughout his career and underscores the many remarkable contributions he has made well beyond the boundaries of the art world. The exhibition includes his early works produced while traveling through Europe, his installations—such as the Chocolate Room and the Course of Empire presented at the Venice Biennale in 1970 and 2005, respectively—and his ceaseless photographic documentation of the streets of Los Angeles beginning in 1965.

“I just happened to paint words like someone else paints flowers,” says artist Ed Ruscha. In this case, the word is OOF, from his 1962 painting of the same name, an artwork in MoMA’s collection. The work—“the single word, its guttural monosyllabic pronunciation, that’s what I was passionate about”—has been reproduced on this Champion Hoodie, with its famous bright yellow letters. The artwork’s brilliant blue takes over the rest of the sweatshirt. The LACMA logo appears on the hoodie’s right sleeve, while the Champion logo appears on the left. 

Champion first produced their hooded sweatshirts in the 1930s to keep athletes warm during training.

The Ed Ruscha Champion Hoodie is made from 80% cotton and 20% polyester. Available in sizes X-Small through XX-Large.