Spectacular Mexico: Design, Propaganda, and the 1968 Olympics


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Spectacular Mexico: Design, Propaganda, and the 1968 Olympics demonstrates how Mexico used the Olympics to create a vision of social harmony through the use of design projects. Through an examination of one of the most important cosmopolitan moments in Mexico’s history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.

n the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics aimed to signal Mexico’s arrival in the developed world. 

Not only the first Latin American country to host the Olympics but also the first Spanish-speaking country, Mexico’s architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico shows how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Félix Candela, Pedro Ramírez Vázquez, Ricardo Legorreta, and graphic designer Lance Wyman, this book illustrates the use of architecture and design as instruments of nation branding.

Written by Luis M. Castañeda.

- Paperback
- 344 pages, 7 x 9 x 0.8 inches
- 94 b&w and 10 color illustrations
- 2014
SKU: 35194

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